For Businesses & Organizations

Shane isn’t just for finding safer spaces — it’s about building them.

Our platform connects businesses and organisations with LGBTQIA+ people who want to support those that truly support them. Whether you're queer-led, proudly inclusive, or just getting started on your inclusion journey, Shane helps you reach the right audience, show your values, and make a real impact.

The Shane Console is our dedicated platform for businesses and organisations.

It lets you manage your Shane listing, update your info, renew your Shane Certification, and access tools to authentically connect with LGBTQIA+ customers, clients, and community members. You’ll also be able to explore Shane’s business products.

At present, our core business offering is Employer Benefit Subscriptions — bulk Shane Premium accounts for organizations that want to support LGBTQIA+ staff with meaningful, safety-focused benefits. Pricing is available on request by contacting our team directly.

Additional business products will soon be available through the Shane Console, including:

• Pay-per-click advertising tools to boost visibility in the Shane app

• API integrations for organizations that want to embed Shane features into their own platforms

• A Partner Program for strategic third party integrations into Shane

Please note: Shane Certification is not a paid product, it’s our free recognition program to spotlight organizations already creating safer, more inclusive spaces.

Shane Certification is our way of spotlighting businesses and organisations that are actively committed to LGBTQIA+ inclusion and safety.

It’s free to apply, and certified spaces get a visible badge on the Shane map — helping users know they’re stepping into a place that welcomes and respects them. Whether you're queer-owned, values-driven, or taking real steps to improve, Shane Certification is about recognition, not perfection.

It’s not performative. It’s not pay-to-play. It’s a growing network of trusted, inclusive spaces built on real-world impact.

Trusted Recognition: Position your organization as a leader in inclusivity and safety, enhancing your reputation in the market.

In App Badge: Gain enhanced visibility within the Shane app, making it easier for users to discover you.

Community Trust: Build stronger relationships with LGBTQIA+ consumers, fostering loyalty and brand advocacy.

Expand Your User Base: Access a large audience of engaged users actively seeking LGBTQIA+ friendly businesses and services.

Increase Your Revenue: With 71% of LGBTQIA+ consumers more likely to purchase from brands that actively support LGBTQIA+ causes, certification can significantly boost your revenue potential.

Shane Certification is open to organizations and businesses of all types and sizes, regardless of their location.

Whether you are a small local business, a large corporation, a nonprofit organization, or a service provider, you are encouraged to apply for certification.

Our goal is to create a diverse network of entities committed to fostering safe and inclusive environments for LGBTQIA+ individuals.

By joining the Shane Certification program, your organization can demonstrate its dedication to supporting the LGBTQIA+ community and promoting a culture of safety and inclusivity.

Yes! By partnering with Shane, you're not just expanding your reach but also actively contributing to a safer, more inclusive world for everyone.

Fill out the online application to begin your journey toward becoming Shane Certified.

For any questions, you can fill out our contact form or email us at hello@shanecollective.com